Driving sales in a rapidly expanding market: Sarah Singlehurst in Real Business

While driving sales in a market fuelled by high demand might seem easy, it can be anything but. High demand has given rise to high supply, meaning that differentiation and delivering a compelling customer journey are key to sustaining quality growth.

In an article with Real Business, Group Sales Director of Office Space in Town and finalist of the Women in Sales Awards 2018, Sarah Singlehurst discusses driving sales in a rapidly expanding market, where setting realistic sales targets driven by captivating communication and nurturing team talent will deliver success.

The article highlights several ways that businesses can successfully capture and convert interest into confirmed sales:

·       Understanding your business objectives and setting targets that take these into consideration, as well as current and future market conditions and opportunities.

·       Identifying your target audience and setting specific and measurable targets to support the overall sales strategy.

·       Benchmarking progress regularly against revenue and sales targets to ensure the wider strategy remains on track.

·       Clearly and compellingly communicating the differences between your offering and your competitors.

·       Engaging with your team and developing individual skills and talents, rewarding and motivating them, and building loyalty.

Expanding the communication point Sarah says  “At Office Space in Town that means combining our special brand of quirkiness with the very highest quality in every aspect of our proposition. In our online marketing strategy, including our website, SEO and social media outreach, we take every opportunity to engage and inspire our potential customers”.

Read the article here