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Selling products into retail industry is tough. Competing head to head with the big brands is almost impossible. They have established partnerships in distribution and access to seemingly unlimited marketing budgets. In fact, ten companies control the majority of consumer brands on the shelf at...Read article
Securing customer meetings, whether to demo your product or meet with decision makers, is one of the first critical steps towards closing a deal. However, with changed B2B buyers, getting that customer meeting can feel more elusive than ever. Here are 7 simple tips that can help you proactively...Read article
Earl Nightingale once wrote, “Never give up on a dream just because of the time it will take to accomplish it. The time will pass anyway.” The daily struggle of resisting the temptation to indulge and opting for healthier choices is a perfect example of this philosophy. Why put aside your goals for...Read article
Leadership is a commitment to make a difference in the lives of those around you. I believe most who have chosen the path of leadership would agree that it comes with challenges and complications, but also with considerable rewards that you won't find anywhere else. To help leaders in any field...Read article
Here are three innovative ways to structure a successful HR department from the ground up: 1. Hire for people operations. When people think “people operations,” Google usually comes to mind. The tech giant pioneered this data-based approach to human resources, and today’s most cutting-edge...Read article